Mr. Smith's Loft – Visual Identity
Mr. Smith’s Loft is located in a monumental building in Groningen, where Hermanius Smith opened a coffee roasting company in 1855 and with his Smith’s Gold Bean Coffee became royal supplier to the Dutch and British royalty. Mr. Smith was known as a world traveler and this is reflected in the international character of Mr Smith’s Loft. A new logo and several brand assets have been developed for both Mr. Smith’s Loft and Mr. Smith’s Golden Bean Coffee, which clearly have similarities.
Client: Mr. Smith's Loft
Field: Art direction, Logo design, Illustration, Branding