Mr. Smith's Loft – Visual Identity

Mr. Smith’s Loft is located in a monumental building in Groningen, where Hermanius Smith opened a coffee roasting company in 1855 and with his Smith’s Gold Bean Coffee became royal supplier to the Dutch and British royalty. Mr. Smith was known as a world traveler and this is reflected in the international character of Mr Smith’s Loft. A new logo and several brand assets have been developed for both Mr. Smith’s Loft and Mr. Smith’s Golden Bean Coffee, which clearly have similarities.

Client: Mr. Smith's Loft

Field: Art direction, Logo design, Illustration, Branding

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