After working with b2s on their infamous 'Pussy Lounge' concept for several years, b2s decided in 2018 they wanted something fresh. So Rick Donders, from Fuelled and me were commissioned to rebrand 'Pussy Lounge'. The concept needed a fresh look, with an emphasis on the distinctive theme of every edition, while maintaining the original, bold and colorful Pussy Lounge vibe. We have been able to design five editions in this colorful style, including the milestone, the festive hundredth edition! Studio photography by Raoul Hollants.
Field: Art direction, Cinema4d, Photoshop, Photography